The decline of Twitch isn't a simple story of creator drama or a rival platform. It's the result of a deliberate strategy of corporate cannibalization by its parent company, Amazon. We investigated the evidence, from transfer pricing with Amazon IVS to the hollowing out of its ad sales team, to reveal the real story of how Amazon is sabotaging Twitch from the inside. In this investigation, we break down the entire history and future of the Streaming Wars: 0:00 Intro: The Broken Promise 0:37 The Promise: A Digital Nation for Gamers 2:39 The Crisis: Why Creators Started Leaving Twitch 4:09 The Exodus: The Streaming Wars Begin 6:36 The Root Cause: How Amazon is Hollowing Out Twitch 10:44 The New Map: Twitch vs Kick vs YouTube Today 11:44 Outro: The Future of Online Culture While many discussions about the state of Twitch focus on surface-level issues like view botting, DMCA strikes, creator burnout, or controversial ad policies, our investigation goes deeper. We uncover the single root cause—a strategic decision by its parent company, Amazon—that created the very environment where these problems could spiral out of control.